Plug

The task

Plug electrifies ports around the world, letting ships plug into clean shore power instead of running their own engines at the quay. The company is owned by Eviny and has grown from a local initiative in Bergen into an international player. Its brand and website were made for an earlier chapter and no longer matched where the company was heading. The task was to build a brand, a website and a visual system that match Plug's global position and can keep growing with the company.

The brand

We built a complete identity that signals technology, trust and the long term. The story is about a company that invests, builds and stays, and it shapes everything from wording to colour.

• Logo in a primary and a secondary version, with a simplified icon for small formats
• Colour palette of deep blues, copper and ice blue, drawn from where sea, land and power meet
• Typography with Telegraf for headings, Neue Montreal for body text and Concrette M as an italic accent
• Tone of voice and communication rules: calm, precise and present
• Layout system, grid and motion guidelines

Digital brand book

The whole brand lives as a digital brand book at plugport.no/identity, built in the same Webflow project as the website. It covers communication, logo, typography, colours, layouts, motion, stationery and applications, with files that can be downloaded directly. Plug and its suppliers always work from the latest version, with no PDFs going out of date.

The website

The website is designed and built in Webflow, a scalable platform where Plug can update content and keep growing on its own. The structure brings key figures, locations and case studies to the front, and makes a complex message about port electrification easy to understand on every screen.

Images and marketing materials

The identity is used on everything Plug meets customers and partners with: outdoor, port and metro advertising, brochures, stationery, business cards, email signatures and LinkedIn posts. It also appears on containers, cars, flags, caps and hard hats, and in a video that presents the brand and the website.

An ongoing partnership

The work did not stop at launch. We keep helping Plug with new marketing materials, including flyers and roll-ups for trade shows, so everything they make holds the same standard as the brand.

Deliverables

• Brand strategy and visual identity
• Digital brand book in Webflow
• Website design and development in Webflow
• Images and visual content
• Marketing materials, print and trade show materials
• LinkedIn content
• Merchandise and livery