Skarsmoen

Task

Skarsmoen wanted a brand that mirrored everyday life on the farm. Authentic, warm and without noise. The name Skarsmoen Ysteri was correct historically, but heavily in use. The website was not supposed to sell online. It was supposed to display products, taste and maturation, and provide an overview of outlets. The solution had to work for a small team that updates content as the season shifts.

Solution

We started with strategy and positioning. What should Skarsmoen be known for, and how do we make it recognizable across surfaces. From there we mapped the name to Skarsmoen. Typography, color, and image usage were taken from the farm's expressions. The identity is calm, with a lot of air and natural light in the photograph. We removed embellishments that don't help the story.

• Name development from Skarsmoen Ysteri to Skarsmoen
• Visual identity with typography, colors and patterns
• Packing design for multiple cheese types with clear hierarchy
• Webflow website with product overview, tasting notes and outlets
• Editor-friendly modules for season, parties and stories
• Picture guide for natural light, real texture and the right color

Website

The website is built as a simple editorial experience. First you meet the story, then the products with brief descriptions and tasting notes. Outlets are clustered and grouped by region. The structure is made for mobile first. The text is short and human. Images are optimized for fast loading even on weak coverage. All content resides in pure collections in the CMS, so updating is quick during periods of heavy production.

Results

• Clearer names and stronger cross-surface recognition
• Total visual expression that carries both gasket and digital
• Faster page and neat navigation on mobile
• Product information that creates peace of mind when buying in a store
• Editor's everyday life that can withstand seasonal changes and small teams

Deliveries

• Brand strategy and positioning
• Name development and verbal direction
• Visual identity
• Packing design for the range
• Content and photo brief
• Design and development in Webflow
• SEO Groundwork for Brand and Product Name

Technology

Webflow with custom-made components. Structured CMS for products, season, stories and outlets. Image optimization and control on media sizes for fast loading. No heavy plugins that create maintenance debt.