Skarsmoen

Task

Skarsmoen wanted a brand that mirrored everyday life on the farm. Authentic, warm and without noise. The name Skarsmoen Ysteri was historically accurate, but already widely used by others. The website was not meant to sell online. It was meant to present the products, their taste and maturation, and give an overview of where to buy them. The solution had to work for a small team that updates content as the season shifts.

Solution

We started with strategy and positioning. What should Skarsmoen be known for, and how do we make it recognizable across every touchpoint? From there we shortened the name to Skarsmoen. Typography, color and imagery were drawn from the farm's own character. The identity is calm, with a lot of air and natural light in the photography. We removed embellishments that don't help the story.

• Name development from Skarsmoen Ysteri to Skarsmoen
• Visual identity with typography, colors and patterns
• Packaging design for several cheese varieties with a clear hierarchy
• Webflow website with product overview, tasting notes and stockists
• Editor-friendly modules for seasons, batches and stories
• Photo guide for natural light, real texture and accurate color

Website

The website is built as a simple editorial experience. First you meet the story, then the products with brief descriptions and tasting notes. Stockists are grouped by region. The structure is designed mobile first. The text is short and human. Images are optimized for fast loading even on poor connections. All content lives in clean CMS collections, so updates are quick during busy production periods.

Results

• A clearer name and stronger recognition across touchpoints
• A cohesive visual identity that works in both print and digital
• Faster pages and tidy navigation on mobile
• Product information that gives shoppers confidence in store
• An editing workflow that holds up through seasonal changes and small teams

Deliverables

• Brand strategy and positioning
• Name development and verbal direction
• Visual identity
• Packaging design for the range
• Content and photo brief
• Design and development in Webflow
• SEO groundwork for the brand and product names

Technology

Webflow with custom-built components. Structured CMS for products, seasons, stories and stockists. Image optimization and control over media sizes for fast loading. No heavy plugins that create maintenance debt.