Skarsmoen website won Honorable mention at Awwwards!

What is Awwwards

Awwwards highlights design and user experience that elevates the standard online. An Honorable Mention means that the jury reviews the whole as above medium strong on visual quality, UX and technical execution. For us, it is first and foremost a confirmation that our professional choices add value to the end user.

Starting point

Skarsmoen makes award-winning goat cheeses. They needed a solution like:

• clarifies their position in the market
• makes products easy to understand and find
• builds credibility with retailers and press
• is easy to run by a small team without a developer

The goals we set

• One clear branding platform with visual tranquility
• Structure that makes content easy to scan and navigate
• Fast, mobile-friendly experience that keeps the user flowing
• Good technical and content based SEO from day one

What We Delivered

1. Strategy and Information Architecture

We clarified the brand core, main audiences and purchase situations. This translated into an information architecture in which each content element has a distinct function.

2. Visual identity

Clean typography, good air and a calm color universe that allows the product to carry the story. Grid and components are defined so that expression remains consistent when the team publishes new content.

3. Design system and components

We collected modules for hero, product cards, product detail, content blocks and CTAs. This makes publishing faster and keeps quality consistent.

4. Webflow Website

Built for speed, stability and ease of operation.

• modular sections that can be reused
• clear product presentation with taste, ripening and serving
• dedicated surfaces for dealers and press

5. SEO and Content

Semantic headers, neat URLs, internal links, and meaningful meta titles. We prioritized short paragraphs, clear middle titles and structured product data to aid search and sharing.
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Why these choices work

Consistency

One visual logic and one language across surfaces provide recognition and perceived quality.

Clarity

Structure and microcopy quickly answer the questions people actually have. Less friction results in more people clicking their way forward.

Performance

Fast loading time and mobile-friendly layout lowers escape and increases time on page. This supports both conversion and SEO.

Ownership

The team can publish themselves. No developer is needed for daily operation, which reduces cost and increases pace.

Early results we're seeing

• Better visibility in Google on product-related searches
• Higher engagement on product pages compared to previous solution
• Clearer sales dialogue at retailers, because the expression mirrors the quality

Process in brief

• working session on the farm with review of production and category context
• priority roadmap for identity, content and publishing routines
• iterative design and build in Webflow with fast test loops
• handover with training and checklists for publication

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Frequently Asked Questions

What was the main goal?
Strengthening the position of Skarsmoen with a clean, fast and maintenance-friendly website that makes their quality easy to see.

Why Webflow?
Because it combines design freedom with high performance and ease of editing for a small team, while retaining structure and consistency.

What does Honorable Mention mean in practice?
A professional recognition of the whole. However, the most important measure is the impact on users and the business.

How did you work with SEO?
Proper semantics, header structure and internal links. Meaningful meta titles, descriptive alt texts, clean URLs, and clear product pages.

What's the next step?
Further content development, measurement of impact and ongoing adjustments based on actual user data.

See more

Awwwards: https://www.awwwards.com/sites/skarsmoen
Case with us: https://www.simmer.no/prosjekter/skarsmoen