Work.

Isbjørn Is

In November 2023, we started a process that had one goal: to take new market shares in the ice cream counter for Isbjørn Is.

Name and packaging design for the challenger brand in the ice cream aisle

Task

‍Isbjørn Is wanted to launch a new product that clearly stood out in a competitive ice cream market. The goal was to establish a strong brand with clear positioning through strategic name selection and attractive packaging design.

Solution

‍We developed the new brand name Velvet, with a strategic focus on luxurious yet accessible ice cream indulgence. We then designed the packaging with a modern and elegant expression that clarified Velvet's position as a quality product for daily enjoyment. The strategic combination of name and design quickly established Velvet in the market and attracted positive attention from both customers and retailers.

Services provided

2023

Strategy

Branding

Name development

Packaging design

In collaboration with

Blyant

isbjornis.no

Kunden

Isbjørn Is As

Website

isbjornis.no

Brand manual

Project website

Blue velvet fabric on a dark background, Isbjørn Is Fløyel

Isbjørn Is Fløyel ad: Stillheten av nytelse

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