Isbjørn Is

The task

‍Polar Bear Ice wanted to launch a new product that clearly stood out in a competitive ice cream market. The goal was to establish a strong brand with clear positioning through strategic name selection and attractive packaging design.

Solution

‍We developed the new brand name Velvet, with a strategic focus on luxurious but accessible ice pleasure. We then designed the packaging with a modern and elegant expression that clarified Velvet's position as a quality product for daily enjoyment. The strategic combination of name and design has established Velvet quickly in the market and attracted positive attention from both customers and retailers.