Brand design and visual identity

An identity is more than a logo

The logo is what people remember, but it is the system around it that holds the communication together: colour palette, typography, image style, tone and rules for use. Without that, every new surface becomes a new interpretation, and the brand loses a little each time. We build the system, and we hand it over so your team can use it themselves.

What is included

• Insight and positioning: what you should be known for, and to whom
• Logo with a primary and a secondary version, in dark and light
• Colour palette, typography and image style
• Tone of voice and rules for text on images
• A digital brand manual published as part of the website, so the latest version is always available
• Materials: presentation template, business cards, email signature and LinkedIn banners
• Naming when it is needed

Identities we have built

Ascando Partners got a new name, a new identity, a brand manual, a presentation template and a website, ready to launch in six weeks. Skarsmoen moved on from Skarsmoen Ysteri to a calm identity that lifts the craft on the farm. Isbjørn Is and Smile Factory are examples of identities for product and service companies.

Identity and website in one project

Most companies that come to us for brand design also need a website that uses the new identity. We do both in one run: strategy first, then identity, then the website. That gives you a brand that holds together from day one, and a project that takes less time than two separate ones.

Process

Workshop and insight, directions, choice of direction, completion, brand manual and materials. An identity project takes six to ten weeks depending on scope.

Book a 20 minute chat and we will find out whether we are a fit for your project.