Branding and visual identity
Logo, colours, typography and a system that keeps the brand recognisable everywhere it appears. Design agency in Bergen.
About the service
We develop visual identities for companies that want to look like what they actually are. From strategy and naming to logo, brand manual and materials, ready to use on the website, on LinkedIn and in print.
An identity is more than a logo
The logo is what people remember, but it is the system around it that holds the communication together: colour palette, typography, image style, tone and rules for use. Without that, every new surface becomes a new interpretation, and the brand loses a little each time. We build the system, and we hand it over so your team can use it themselves.
Identity and website in one project
Most companies that come to us for brand design also need a website that uses the new identity. We do both in one run: strategy first, then identity, then the website. That gives you a brand that holds together from day one, and a project that takes less time than two separate ones.
Identities we have built
Ascando Partners got a new name, a new identity, a brand manual, a presentation template and a website, ready to launch in six weeks. Skarsmoen moved on from Skarsmoen Ysteri to a calm identity that lifts the craft on the farm. Isbjørn Is and Smile Factory are examples of identities for product and service companies.
What is included
Everything that is part of the delivery, so you know what you are paying for.
- Insight and positioning: what you should be known for, and to whom
- Logo with a primary and a secondary version, in dark and light
- Colour palette, typography and image style
- Tone of voice and rules for text on images
- A digital brand manual published as part of the website, so the latest version is always available
- Materials: presentation template, business cards, email signature and LinkedIn banners
- Naming when it is needed
How we work
How the work runs, step by step.
Workshop and insight
We work out what you should be known for, and to whom.
Directions
We show different directions for the identity, so the choice becomes concrete.
Choice of direction
You choose a direction, and we develop it further.
Completion
Logo, colours, typography and image style are finished in every version.
Brand manual and materials
The manual is published, and the materials are delivered ready to use.
Selected projects
Common questions
Answers to what clients most often ask before they start.
It depends on scope: a logo on its own, a full identity with a brand manual, or identity and website together. We give an estimate after a short discovery phase.
Yes. We can keep the logo and develop colours, typography, image style and a manual around it, with a light refinement of the logo if needed.
A document or web page that shows how the identity should be used: logo, colours, typography, images, tone and examples. We are happy to publish it as part of your website.
Yes. Naming can be part of the project, as when Soom Consulting became Ascando Partners.
Six to ten weeks for a full identity. Identity and website together normally take ten to fourteen weeks.
Agency agreement
All our services on a monthly subscription. You can pause or cancel at any time.
Basic
For startups and small companies
$5,000 / month
- Marketing strategy
- Concept development
- Social media optimisation
- Google Ads setup and management
- Meta Ads setup and management
- SEO
- Graphic design
- Website design and development
- Website and online store maintenance
- Shared project management in Monday.com
Growth
For companies with larger needs
From $7,500 / month
- Everything in Basic, plus:
- Brand strategy
- Branding
- Visual identity
- Online store development
- App maintenance